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Answers to what students and parents ask me most — scholarships, testing, majors, and paying for all of it.

Guidance Counseling · September 14, 2026

How to Build a Scholarship Culture in Your High School

As a high school counselor, you probably don't need another person reminding you how much is already on your plate. You are…

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Choosing a College · August 29, 2026

Questions Every Junior and Senior Should Ask When Visiting a College (and Who to Ask Them Of)

I've tagged along on quite a few college tours during my 35 years of recruiting, not only with my kids but just…

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Choosing a College · August 22, 2026

Five Conversations to Have with Your Child Before the College Search Begins

The average student loan borrower today carries about $39,500 in debt, part of a national total that has climbed past $1.86 trillion.…

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Scholarships · August 17, 2026

The Scholarship File Updated for 2026-27 School Year

The Scholarship File is updated for the 2026-27 school year. I have added over 20 new scholarships to the file. Anytime I…

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Guidance Counseling · August 15, 2026

Simple Ways to Motivate Students Who Think College Is Out of Reach

Some students never seriously consider college—not because they lack the ability to succeed, but because they have already decided, often quietly and…

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Choosing a College · August 8, 2026

Finding the Right College Fit Instead of the Famous College Name

Ask almost any high school student to name a "dream school," and you'll usually hear a familiar list: big, well-known names that…

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Planning · August 5, 2026

The Scholarship Timeline: What to Do Freshman Through Senior Year of High School

One of the biggest myths about scholarships is that students should wait until their senior year of high school to start looking…

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Scholarships · October 28, 2025

Scholarship Myths

Most people are badly misinformed about who qualifies for scholarships — and stand a far better chance than they think.

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Applications · October 11, 2024

20 Tips for Filling Out Scholarship Applications

Small things that decide big awards — from the email address you use to the greeting you open with.

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Senior Year · August 29, 2024

Senior Year Stress: What Students Say and Do About It

What seniors actually find most stressful about the college search, and the advice they'd give the class behind them.

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